Fundamentals of Product Design eBook Bundle by O'Reilly

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

• Get lifetime access to this eBook with 369 pages
• Understand the relationship between data, business, & design
• Get a firm grounding in data, data types, & components of A/B testing
• Use an experimentation framework to define opportunities, formulate hypotheses, & test different options
• Create hypotheses that connect to key metrics & business goals
• Design proposed solutions for hypotheses that are most promising
• Interpret the results of an A/B test & determine your next move

System Requirements

• Read with the free Kindle apps (available on iOS, Android, PC & Mac), Kindle E-readers and on Fire Tablet devices

Important Details

• Length of access: lifetime
• Redemption deadline: redeem your code within 30 days of purchase
• Access options: desktop & mobile
• Format: Kindle Edition
• Length: 369 pages
• Enhanced Typesetting: Enabled
• Page Flip: Enabled
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Publisher

O'Reilly Media is an American learning and publishing company established by Tim O'Reilly. From books to leading tech conferences to a groundbreaking online learning platform, they've focused on creating the best technical learning content for more than four decades. Your teams can benefit from that experience.

Authors

• Rochelle King
• Elizabeth F. Churchill
• Caitlin Tan